TV Series Eureka “I’d rather go naked…”

In the July 31, 2009 episode of the TV series Eureka “It’s Not Easy¬† Being Green”, the character Fargo runs naked into the room and says, “I’d rather go naked than wear fur.”
This slogan of the animal rights group Peta has reached a status as a part of the American culture to the point where he doesn’t even have to explain or comment on the statement and everyone in the room is assumed to know what it means.